For an optimal user experience, this site uses cookies. By continuing to use this site you agree to the use of these cookies.


A slogan is a memorable sentence that is usually used in advertisements and aims to communicate the brand or product of the company. It should be formulated short and precisely in order to achieve a strong effect. The advantage or the value proposition of the brand or products needs to be expressed clearly. The term claim is often used interchangeably with slogan. Many companies print not only their logo, but also their claim on promotional material.