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Giveaways are a specific type of promotional items that are characteristically small and cheap. Due to their small size, they can easily be handed out in pedestrian zones, on events, fairs and other occasions. The goals is to reach a broad target audience with small gifts like pens, key chains, and sweets and increase awareness of the company. This method is used by small and large companies alike, as it offers an opportunity to reach a high frequency of potential target customers.