Employee gifts are often used to intensify the employees’ identification with the company and increase motivation. The are designed in line with the business’ corporate design and include the logo, the brand claim or a special lettering. They are usually given to employees as a small surprise at special events like company anniversaries, Christmas, or excellence of annual target revenues. High quality gifts, like exclusive pens with engraved names of each employee, offer a real added value and strengthen the sense of unity. They are often taken out of the work space and used in private life.