The company image is a specific, clear-cut image that a person or the whole public has of a company. Therefore, it is the external picture of the company, which can be influences, but not dictated. Negative headlines or inappropriate advertising strategies create a negative reputation of the company, what reduces the success, popularity and revenues. Therefore, a positive firm image is especially important in order for customers and business partners to stay and to facilitate customer acquisition. The selection of promotional products can also influence the firm image. Therefore, it is recommendable to use high quality or ecological items.