For an optimal user experience, this site uses cookies. By continuing to use this site you agree to the use of these cookies.


In marketing terms, the word “claim” is usually used interchangeably with the word “slogan”. In most cases, the claim is an essential part of the company and increases the recognition value of the brand or product together with the logo. The special customer value and positioning of the company are expressed in a short and precise promotional message. When designing promotional item, the claim is often places next to the logo.