For an optimal user experience, this site uses cookies. By continuing to use this site you agree to the use of these cookies.


The briefing is an especially important step in the production of individual promotional items. It is a basic short instruction with the most important elements. It is especially insightful for the production of promotional products, gift items and giveaways, as it reveals the purpose of these products. Based on the general marketing strategy, the briefing details the specific task and contains information about the competitors, competitive advantages, development as well as a time and budget plan.