Advertising material describes all instruments to convey a message that are used in the advertising industry. The advertising material communicated the message of the company to the addressee. It has specific intentions and uses advertising media. The goal is increased customer acquisition or loyalty, in order to increase revenues or awareness for the brand or new products. They are means that have solely been created for the purpose of advertising. As compared to the advertising media, they are not forms of expression of the advertisement that have an advertising effect. The most frequently used advertising material includes: displays and enclosures in print media, commercials in radio as well as presentations and alike.